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| Mattel 1967 "Fall" Catalog |
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| The use of the term "Fall" Catalog is actually incorrect at this point in time, as in 1967 Mattel had three basic retailer catalogs: Spring Introductions, "Toy Fair," and their regular catalog, which was delivered in the Fall. In the 70's, Mattel began to call this last catalog the Fall Catalog, and even other names in the 80's. The most striking difference between this catalog and the "Toy Fair" version is the sky color and removal of the Space Rover. It's interesting that they cut-and-pasted terrain to make up for the gaps, and put that huge red Mattel logo on the back cover to balance the shot. The interior has several corrections as well. |
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All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2018 John Eaton, Paul Vreede and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton, by clicking here or Paul Vreede by clicking here.
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